Wednesday, July 5, 2006
Sales Training Tip #137: Think M/S/S
There are only three things any salesperson should be spending their time on: Marketing, Selling, and/or Servicing. On a weekly basis, take the time to identify at least two activities you currently do that do not fit into one of these categories. Then, either delegate them to someone else or simply stop doing them.
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3 comments:
Thanks, Ryan, for your comments. One of the best ways to attract new customers is by providing great service to your current customers. By doing so, they will want to share with others how they feel about your store. When Starbucks first opened up, they spent very little on advertising. They were willing to allow the exceptional customer experience they were providing be the "advertising" they needed to grow. By using this approach, their sales growth was probably slower than it would have been if they had gone with conventiional forms of advertising, but their growth was full-profit and not discounted due to being focused on an advertised price.
Thanks for that information, Mark. We're marketing that way and it IS slower. I trust our end result will be just as profitable!!
Sue Jackson
Jim Nelson Media Services
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