Monday, July 2, 2007
Sales Training Tip #189: PBJ Selling
Have you ever considered that your customer is like a PB & J sandwich. The difference is, in sales, that the PB & J stand for Perception, Belief, and Justification. The perception your customer has of you and your company becomes their belief and justification for why they do or do not buy from you. Ponder how you can correctly communicate who you are the next time you're eating lunch!
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1 comment:
A friend from Lincoln, NE, recently shared this quote with me: "I am not who I am think I am, I am not who you think I am, I am who I think you think I am".
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