The 3 letters of cold calling are "C I C". They stand for Client, Industry, Competitors. Make sure you know who the client is, the industry they compete in, and who their competitors are before you call on them.
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Mark Hunter, is The Sales Hunter. He provides selling tips and consultative selling advice to thousands. His commentary is based on the work he does in sales training and sales motivation with numerous companies in the US and around the world.
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